Adobe-eConsultancy published the report “2017 Digital Trends in Retail”, that provides a fascinating snapshot of how the
retail sector is transforming itself in the digital era. Find out many useful statistics below.
- More than half (54%) of retailers said the customer experience is their most important area of focus, way ahead of cross-channel marketing (16%), data-driven marketing (14%), mobile (11%), and programmatic buying/optimization (4%).
- When asked about the extent to which digital permeates their marketing activities, 13% of retailers described themselves as “digital-first.” The majority are still primarily led by brick-and-mortar operations and traditional marketing activities.
- One-third (33%) of retailers cited “targeting and personalization” among their top three tactical priorities for the year ahead, higher than for any other marketing tactic.
- Close to half (48%) of retailers said digital “permeates most of their marketing activities,” compared with 46% for non-retail respondents.
- Another 16% of retailers said digital permeates all of their marketing activities, recognition that marketing–almost by definition–has become digital. At the opposite end of the spectrum, a similar percentage (18%) said digital is “very much separate.”
- Higher growth retailers recognize omnichannel: They see more growth in display, social, and email than lower growth retailers.
- Large retailers grew by 12.6% this past holiday season, compared with 4.7% for others. Large retailers saw 37% more RPV than other firms, accounting for much of the growth. Large retailers also saw 19% higher conversion rates and 27% more items in shopping carts than others.
- The U.K. has the most mobile spenders, with $3.80 out of every $10 coming from a mobile device.
- Mobile accounted for 41% of retail revenues in the U.K. and 31% in the U.S. during the 2016 holiday season.
- Nearly three-quarters (73%) of retail respondents said they “have a cross-team approach with the customer at the heart of all initiatives,” an encouragingly high percentage, though 3% lower than for non-retail respondents.
- 61% of European retailers said they are least likely to embed a customer-focused culture (compared with 82% in North America and 79% in Asia Pacific).
- Almost two-thirds (62%) of retail respondents said they are most likely going to increase their investments in mobile marketing in the year ahead.
- Only 16% of retailers said digital permeates all of their marketing activities, although almost half (48%) said digital “permeates most marketing activities.”
- According to ADI, Cyber Monday 2016 had the highest recorded e-commerce revenue ($3.45 billion).
- ADI also found that desktop conversion is consistently higher than smartphone conversion in the U.S. (3.6% vs. 1.5% at the end of 2016). In addition, the performance gap didn’t show signs of improvement.
The source of statistics – link