A new era of marketing began with the targeted advertisement requires vast resources to manage the strategy. That's why marketing automation is so popular these days.
There might be many analytics calculations for the marketing solutions, so the micro-service architecture and using Go are required for some parts with critical performance requirements. But most of the services are straightforward. We usually develop them with Python and React.
3rd party vendors
The most important vendors for the marketing automation solutions are Ads APIs like Facebook, Instagram, Google, or Twitter and mass-mailing solutions like Mailchimp, Sendgrid.
The purpose of any new project defines the approach we take. If we need to get an MVP fast, we implement a monolith Django application that can be finished and deployed in a couple of months. But if we are working on a robust and complex solution, micro-service architecture is a must.
We are striving to meet you
Share the details of your project – like scope, timeframes, or business challenges you'd like to solve. Our team will carefully study them and then we’ll figure out the next move together.